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  • C. Rowland Hanson
    Founder & CEO, The HMC Company
    Former Executive with Microsoft, Neutrogena and Nautilus and other Corporations
Rowland Hanson is CEO of The HMC Company and Chairman of CRH & Associates, specializing in business development and strategic communications. Prior to consulting, he was Vice President of Corporate Communications at Microsoft, where he created and executed the company's highly acclaimed branding strategy which included the market introduction of Microsoft's most popular product-a graphical interface that he named "Windows." Several books published on the history of Microsoft document the strategies executed that led to the dominance of the Microsoft and Windows brands. Prior to Microsoft, he served as Vice President of Worldwide Marketing for Neutrogena Corporation, a skin care and cosmetics company that registered phenomenal growth thru new product introductions and global partnering before being acquired by Johnson & Johnson. J&J acquired Neutrogena for a significant premium after determining that, while it could certainly replicate the products, it could not replicate the strength of the Neutrogena brand. It was the successful branding strategies being executed at Neutrogena that captured the attention of Bill Gates and Steve Ballmer. Together, Bill and Steve convinced Rowland that he should leave Neutrogena and help them in their quest to change the world by applying the proven branding strategies to a new emerging industry called software.

Over the last several years, Mr. Hanson has served as a consultant, CEO, president, and board of directors member of several emerging companies. He served as President, CEO, and Chairman of Amaze Inc., a multi-media software publisher with such popular products as The Far Side, Trivial Pursuit, Bloom County, and Berlitz theme computer calendars and screen savers. He negotiated the sale of Amaze to Delrina Corporation. Mr. Hanson was a founder, CEO, and Chairman of iTravel Corporation, an exclusive developer of multi-media travel guides for United Airlines, United Vacations, and the travel agency network. He negotiated the successful sale of this company to StarPress. He was also a business development consultant, branding consultant, and board member of The Nautilus Group (NYSE: NLS), the developer and marketer of such brands as Bowflex, Nautilus, Schwinn Fitness, and StairMaster. In January 2002, Rowland founded The b EQUAL Company. The company's mission was to strengthen the bonds between children and parents by creating games that made learning a fun, interactive, family event. It's partners included A&E (The History Channel / Biography), National Geographic, DreamWorks, Discovery to name a few. In 2005, the company merged into Specialty Board Games (SBG) of Toronto Canada.

Mr. Hanson has a BBA from Loyola University and an MBA from Wharton School of Business (University of Pennsylvania).
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