|Robert H. "Bob" Lorsch is a Los Angeles businessman, entrepreneur and philanthropist. He launched MyMedicalRecords, Inc. in 2005, leading the Company through a merger with the biotechnology company Favrille, Inc., which was completed in January 2009 to become MMR Information Systems, Inc. In June 2010, MMR officially became MMRGlobal, Inc. to more accurately reflect its business as a worldwide provider of its MyMedicalRecords consumer and professional products for the healthcare industry. Mr. Lorsch steered the development of the MyMedicalRecords PHR built on proprietary, patented technologies to bring an integrated telecommunications platform to healthcare technology and online safe deposit box storage solutions.
Mr. Lorsch also heads up the business management and investment-holding corporation, The RHL Group, Inc. with diverse interests in e-commerce, entertainment production and biotechnology. From 1994-1998, he was Chief Executive Officer of SmarTalk TeleServices, Inc., leading the company he co-founded through a successful public offering in 1996 and building it into one of the largest providers of prepaid telecommunications products and services in the world. Prior to that, he partnered with Pacific Bell Information Services to build a voice mailbox system that became part of the WinFax product offerings. In the 1980s, he built and headed Lorsch Creative Network, a full-service advertising and sales promotion agency specializing in marketing campaigns for national and international blue chip clients, including the ABC, CBS and NBC broadcast television networks, Campbell's Soup, Johnson & Johnson, Procter & Gamble, Marvel Entertainment, Northrop Grumman, McDonald's Corporation, and others.
Mr. Lorsch served as a Member of the Board of Trustees of the California Science Center in Los Angeles, having also served a four-year term on the State-appointed Board of Directors. His support of science and technology was recognized in 1998 by Vice President Al Gore in his dedication of the new Science Center, where the Robert H. Lorsch Family Pavilion stands as the gateway to the museum in Exposition Park. He currently is a Member of the Board and of the Executive Committee of D.A.R.E. America; Member of the Board of Governors of Cedars-Sinai Medical Center; and Member of the Board of the Sheriff's Youth Foundation. He has also served as a National Vice President and President of the Executive Committee/Western Region of the Muscular Dystrophy Association. Additionally, he has been a major supporter of the John Wayne Cancer Institute and the Thalians Mental Health Center headed by Debbie Reynolds and Ruta Lee. In 2011, he and his wife, Kira Reed Lorsch, chaired The Thalians 35th Anniversary Ball, helping raise over $1 million for UCLA Health System's Operation Mend, which was created to heal America's wounded warriors severely injured and disfigured in Iraq and Afghanistan through plastic and reconstructive surgery and mental health support.
Mr. Lorsch has received numerous honors and awards, including D.A.R.E. America's "Future of America Award"; the Muscular Dystrophy Association's "Humanitarian of the Year Award"; the Starlight Children's Foundation's "Golden Wish Award"; and the Humanitarian Award from the charitable organizations Therapeutic Living Centers for the Blind and Love Across the Ocean. For his public spirit, Mr. Lorsch was awarded the prestigious "C" Flag Private Sector Initiative from the White House during the Reagan Administration for his work in raising millions of dollars for financing state and local earthquake preparedness education. His efforts for the cause have also earned him awards from the City and County of Los Angeles, the State of California and the Federal Emergency Management Agency (FEMA).